However, many employees are resistant to the idea of automation, fearing that it may replace their jobs. As an MSP owner or manager, it is important to address this concern and motivate your team to embrace automation.


First, it is important to make it clear that automation does not mean eliminating jobs for MSP technicians. On the contrary, automation can actually help technicians to enhance their career skills by tackling more complex problems, making their jobs more interesting and rewarding. It is important to dispel the myth that automation will lead to job losses and assure your team that their roles are secure.

Once you have addressed this concern, the next step is to motivate your team to embrace automation. Setting a target of writing one or two scripts per quarter can help to ensure that your team is actively working on automation and continuously improving processes. This can also help to create a culture of process improvement and automation within your organization.


To further incentivize your team, consider setting up contests with incentives and prizes. This can help to create a sense of friendly competition and encourage your team members to work together to come up with innovative automation solutions. It is important to ensure that everyone feels included in the process, even if they do not have the time or knowledge to build scripts. Encouraging team members to submit ideas for scripts can help to foster a culture of collaboration and innovation.


It is important to note that relying on one person to become the “automation person” can be a mistake. This can restrict innovation and create a sense of job insecurity among your team members. Instead, encourage all members of your team to contribute to the automation process. This can empower your team members and create a sense of ownership and investment in the success of the organization.


In conclusion, motivating your team to work on automation is crucial for the success of your MSP. By dispelling myths about automation and offering incentives, making it part of performance reviews, and setting up contests, you can create a culture of innovation and continuous process improvement. Encouraging all team members to contribute to the automation process can help to foster a sense of ownership and investment in the success of your organization. Ultimately, embracing automation can help to streamline processes, increase efficiency, and drive growth for your business.